Curled Metal Incorporation: Engineered Products Division
How much do you think one of these pads is worth to a customer? Do the test data tell you anything about that?
How big is this market? What kind of opportunity is this?
Who has to say "yes" before you can sell a CMI pad? Would any of these parties like to see curled metal pads fail?
How are you going to market these pads? Describe the channel members, influencers, and others.
If the risks in a marketing plan can be described by technological uncertainty and market uncertainty, or knowing whether your product works and knowing what the customer needs, how does the CMI pad stack up on these dimensions?
What's your price for the curled metal pads?