Entrepreneurship and Small Business - MGT 402: Assignment 2

Please read and follow instructions carefully. 

• The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
• Assignments submitted through email will not be accepted.
• Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
• Students must mention question number clearly in their answer.
• Read carefully Grading Rubric below for specific criteria: 0-5 Marks
• Late submission will NOT be accepted.
• Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
• All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
• Submissions without this cover page will NOT be accepted.

Entrepreneurship and Small Business - MGT 402: Assignment 2

Course Learning Outcomes:

1.  Utilize strong analytical skills and tools to formulate an effective Bootstrap Marketing Plan on which a small business can build a competitive edge in the market place. (Lo 1.8, 4.3 & 4.5).
2.  Deliver and communicate marketing massages in coherent and professional manner. (Lo 4.4).

Start-up Business Plan

Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.

(In Continuation to the Assignment -1)

Products and Services

• Describe in depth your products or services. (Technical specifications)
• What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.

Marketing Plan

1. Market Research- Why?
2. Market Research- How? Primary or Secondary Data?
3. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.

Product

• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?

Customer

• Identify your targeted customers, their demographics

Competition

• What products and companies will compete with you?
• How will your products or services compare with the competition?

Strategy

• Outline a marketing Strategy.

Promotion

• How will you promote your Product?
• What will be your promotional budget?

Distribution Channels

• How do you sell your products or services?