
4Ps of Marketing
The four Ps are fundamental elements involved in the marketing process.
These Ps of marketing are product, price, place, and promotion.
Due to the evolution of the marketing sector, other Ps of marketing have emerged, including people, process, and physical evidence.
When marketing a product, a business organization considers what consumers want, how an offering meets people’s needs, consumer perceptions, how it withstands competition, and company-customer relationships.